When promoting a beautiful estate in Damansara Utama, what do you think are the promotional items they use to close the deal? Are they going to give a free trial to live in the home? Probably not. But what are the things real estate agents and realtors can do to revamp their marketing and promotional efforts? Let’s take a look!
Give-Aways During Open Houses
Real estate giveaways often happen to be extremely cliche. They can be candies wrapped up in custom packaging of the real estate firm’s name. Or it can be tiny refrigerator magnets that have the picture of the house along with the name of the real estate agency. It also can be anything with your business’s logo on it. But some people take it as an additional step gift and do giveaways for their clients who pop into the open house. People remember kind gestures such as giveaways. It is the power of loving anything that is free. More often than not, any free item that is given with a smile and a kind gesture is well appreciated by the customer. They are also more likely to remember your open house among the many others they have seen already. As a realtor, our job is to sell and sell even more! So what better than a giveaway to make sure you are memorable. It is also the perfect way to spread word of mouth.
Revamp The Social Media Presence
As part of your marketing and promotions, it is absolutely essential to include social media. Social media is one of the best ways to create a presence among your target market. You can rely on your messages in so many different ways and create value for potential buyers and clients through valuable content. The keyword here is “valuable”. People do not come to social media to shop for houses or to sell houses. So the only job of social media is to attract customers by providing content that is valuable to them. You can give them educational content on the properties, give free online tours, teach them, make videos and write blogs. Nothing sells better than a powerful blogpost copy and a social media ad copy. Another important part of social media promotional efforts is they instill trust and cultivate the relationship you have between you and your potential customers.
Thoughtful Closing Gifts
So you finally managed to close the deal? One of the best ways to keep your business going is to get referrals and word of mouth carried on from your closed deal clients. A memorable way to commemorate the sale is to by giving them a gift and this gift should be something that is thoughtful. A lot about real estate marketing is about understanding your clients and personalizing them. So it is no surprise that this promotional item also has to be personal. This can be a kid-friendly gift, a pet-friendly gift, or even some accessories for the brand new home. No matter what, be thoughtful in the gift and you will reward for the action. …